Arts Unveiled: Why poet Rainer Maria Rilke still hits so hard today

Rilke is treated almost like a pop star on social media, and his poetry has the makings of a hit: the poet Rainer Maria Rilke is, even more than 150 years after his birth, a cult figure. Young influencers interpret his poetry, and Lady Gaga's upper arm is adorned with a tattooed Rilke verse. He appears on calendars and even funeral notices.